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Books
Download a complimentary e-book
The new rules of PR: How to create a press release strategy for reaching buyers directly
by David Meerman Scott -
http://www.davidmeermanscott.com/
The Web has changed the rules for press releases. David covers what has changed
in the role of press releases as well as the promise Web 2.0 public relations
holds.
Council of Public Relations Firms -
http://www.prfirms.org/
The Council of Public Relations Firms represents the business of public
relations. At-a-glance provides background information about the Council's
mission and Code of Practice as well as our Board of Directors, membership and
staff available to assist you.
International Public Relations Association -
http://ipranet.org/
Through its members, present in 95 countries, IPRA aims at providing
professional development and personal networking opportunities for its
worldwide membership and promoting the practice of public relations on a
global level.
American Association of Advertising Agencies -
http://www.aaaa.org/
American Association of Advertising Agencies (AAAA) is the national trade association
representing the advertising agency business in the United States. Its membership
produces approximately 75 percent of the total advertising volume placed by
agencies nationwide. Although virtually all of the large, multi-national agencies
are members of the AAAA, more than 60 percent of our membership bills less than
$10 million per year.
American Marketing Association -
http://www.marketingpower.com/
The American Marketing Association, one of the largest professional
associations for marketers, has 38,000 members worldwide in every area of
marketing. For over six decades the AMA has been an essential resource
providing relevant marketing information that experienced marketers turn to
everyday.
Business Marketing Association -
http://www.marketing.org/
For more than 80 years, BMA has been the pre-eminent service organization
for professionals in this vital industry. As market realities so often
prove, no one stays in business that long without continually meeting their
customers' needs. u.
Looking for other resources?
Ask your colleagues at the Marketers Lounge on ThomasNet Forums.
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